PENETRATION AND ENGINEERING THROUGH INTERNET MARKETING STRATEGY

1.Market Research
Market Research aims to find out how much market share for products or services you sell. Your business will not work best when limited market share. Major indicator / small share of this market can you find out the Google Keyword Tool.
Example:
If you sell a product "Muslim fashion," then look at the Google Keyword Tool is
analysis
The larger "search volume" of the word / phrase associated with "Muslim fashion"
greater share of existing markets, and vice versa. The word / phrase is what is called "keywords"
"No matter what business you are in, you must know what words people use when they search for your products online."
You should know that "keywords" what people type in "search box" search engines when looking for products like you're selling. Keywords that you should note that you will need it at the time to optimize your website and your product packaging.
Knowledge of these keywords is the main capital in the SEO (search engine optimization).

2. Competitor Analysis
After knowing the existing market share, then you have to "learn" from your competitors. Visit the site at least 10 of which appear on the first page of Google search results that sell similar products. Consider the following a few important things:
- Design website (user-friendly website recommended)
- Photos + wording / text
- Corporate identity (credibility + trust)
- Product presentation (categorized)
- Pricing (packages, discount / promo etc.)
- Booking terms, payment method, delivery options
- Website branding
- SEO aspects
- Uniqueness is most important - so do NOT copy!

Now look at your website, make sure you do not do too much mistakes 9 in designing the website as follows:
- Not to include information "Contact"
- Many "broken links"
- Information that is not up-to-date
- Too many fonts and colors yg different - different
- Not include "HOME" on the page in
- Button "Back" disabled
- Opening a new window (target_blank) each opened a new page
- Loading is slow
- Apply advanced technology that has not been popular

3. Market penetration and Win Competition
"What makes you different to your Competitors?"
The question should be can I answer any product or service pack, if I do not know her answers - I'm not going to sell it.
[i] Unique Product
If you pack your product exactly what the majority of your competitors, then you will be hard to penetrate / penetrate the market. If the product is exactly what the reason for turning to Customer you? Yes, you already know the answer, "lower prices" - the most popular steps and shortcuts to simply survive.
Business practices "not healthy" to always be "sacrificed" prices will damage the business climate
and competition. If prices continue to cut, then you have to press the cost of production
gradually reducing the product quality is difficult to disappoint customers
get repeated customer orders decreased by reducing the employee's business
all the limitations and waiting for a good reason to be "shut down". ".... so, be unique "
Because if you packed your product is different, then the price was supposed to be different. Even better if your product is exclusive (not imitate someone else) - then this will be the main reason for customers to find you.

4. Internet marketing strategy
More than 80% of internet users rely on search engines as a means of information seekers (based on research from Georgia Tech's GVU Center). This amount will continue to grow given the search engine is the easiest and fastest in the search for information. More importantly, your information will fall on the right person, because a search on the search engine tailored to the keyword / keywords and grouping system is highly structured directory.



Source : fernandositindaon